250 million+ books sold in over 28 countries worldwide
In 1971, a young Adam Hargreaves asked his father Roger what a tickle looked like. Roger took this challenge and created Mr. Tickle, a round orange character with long arms to tickle anything in sight. This playful character was turned into a book with the unique ethos of ”small books for small hands”, followed by many more Mr. Men and Little Miss Characters
Loved by generations of families for over 50 years
Aged just 25, Adam Hargreaves took over creating new characters and stories after Roger suddenly passed away. Mr. Men and Little Misses have gone from strength to strength. They identify with a multigenerational audience through self expression, colour, simplicity and humour.
BRAND DNA
Over 90 Iconic characters each with their own unique personality!
There is a Mr. Men or Little Miss (or two!) inside us all.
