As the global license holder of the Hello Kitty home fragrance category, we pride ourselves on bringing the whimsical charm of Hello Kitty into your. Our delightful range of fragrances adds a touch of joy and nostalgia to any space, making every moment special. Discover the magic of Hello Kitty with our unique scents that brighten your surroundings and uplift your spirits!

In 1974, a Japanese illustrator, Yuko Shimizu, started working for a company called Sanrio, which specialised in rubber sandals decorated with strawberry prints. 

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Eager to create another best-selling product, Yuko and her fellow illustrators had a simple brief centered around the word 'kawaii', meaning cute. 

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From here Hello Kitty was born, a design that quickly translated to becoming Sanrio’s fastest selling product. 

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Hello Kitty has turned into a globally recognized brand!